Analytics

Which figures count only paid orders

Every revenue-related figure is based on paid orders only: Revenue, the daily "Revenue · last 14 days" chart, "Best day", the average order, and each product's "Sold"/"Revenue". By contrast, the Orders total and the "Orders by status" card count every order, regardless of payment. So an order that was placed but not yet paid appears under Orders, but adds nothing to Revenue until the buyer pays. Watch out: chase unpaid orders on the Orders page.