Analytics

What the numbers on Analytics mean

The Analytics page shows your shop's key numbers for the chosen period, inside the Customer journey funnel. Visitors — how many distinct people opened your shop; below it, "{n} product views" is the total views of your product pages. Orders — every order, regardless of payment status. Paid — this shows money: Revenue (the total of paid orders only), and "Avg. {amount}" is the average order (revenue ÷ paid orders). Watch out: Revenue and average order count paid orders only — an unpaid order raises the Orders count but not Revenue.