Analytics

What "Bought %" (conversion) means

The "Bought %" column on both product tables shows conversion: of everyone who viewed this product, the share who bought it. For example, 5 sales from 100 views is 5%. Tapping the help icon confirms this same meaning. How to use it: a product with high views but low Bought % needs a better price, photo, or description. Watch out: the percentage is calculated per product from its Views and Sold (paid) — so a product with very few views can show a misleadingly high figure or "—".