Analytics

The Analytics page — what's on it and where

The Analytics page shows your shop's picture for the chosen period. At the top right you pick the period with the "Date range" control — 7 / 14 / 30 / 90 days (14 is the default) — and there's an "Export to Excel" button. The sections, in order: "Customer journey" (Visitors → Orders → Paid, with "bought"/"paid" conversion); the "Revenue · last 14 days" chart with Best day and momentum; "When orders come in" by weekday; "Products — views & sales" (full "Product Analytics" table via the "Detailed Report" link); and "Orders by status". The key rule: Revenue and the average order count paid orders only, while the Orders total counts every order.