Ad tracking — Meta Pixel, Google Analytics and TikTok Pixel

Open Marketing → "Sources and ads". Paste the ID from each ad platform, then press Save. Meta Pixel ID: digits only, from Meta Events Manager. Google Analytics ID: starts with G-. TikTok Pixel ID: 20 letters and digits, from TikTok Ads Manager → Tools → Events → your pixel. Under "Advanced settings" you can add the server keys: Meta's server key, Google's server key and TikTok's server key (TikTok Events Manager → your pixel → Settings → Generate Access Token). With a server key, a sale also reaches the platform from Sellit's server, so an ad blocker or a page closed after the bank payment cannot hide it. The browser and the server send the same order number, so the sale counts once. A test code (Meta and TikTok) shows the events on the platform's Test Events screen. The tags load only for visitors who accept marketing cookies, and never on your own visits from the dashboard. TikTok does not accept the lari (GEL): a GEL shop sends each purchase to TikTok without an amount, so TikTok shows the number of purchases and the cost per purchase, but no ROAS. A shop that sells in USD, EUR or GBP also sends the amount. Sellit's Analytics still shows your TikTok sales in lari (channel TikTok). The AI explains these steps but does not paste a key for you: a key never goes into the AI chat.