How to open an online store in Georgia

Opening an online store today needs neither a big budget nor technical skills. Whether you already sell on Instagram or are just starting, this guide shows how to open a real online store in Georgia, step by step.

1. Prepare your products and photos

Start with the products you already sell. Each needs a name, a price, a short description, and a good photo. A photo in natural light on a clean background lifts sales the most.

2. Pick a platform and open your shop

On a ready platform, opening a shop takes minutes: you pick a name, get an address (e.g. yourbrand.sellit.ge) and a ready design. You add products by hand, from Excel, or from a photo with AI.

3. Turn on payments

Give buyers a way to pay by card — it's the most convenient. On Sellit the money goes directly to your own bank account. You can also take a transfer or cash on delivery.

4. Sort out delivery

Connect a courier service so orders go out automatically, or deliver yourself. What matters is that the buyer sees the exact cost and delivery time at checkout.

5. Publish and get your first buyers

Share your shop link on Instagram and Facebook, add it to your bio and stories. The first order usually comes from the people already following you.

Opening an online store in a single day is entirely realistic. The main thing is to start — you'll refine the rest as you go.