Timed discounts: a start, an end and a countdown in the shop

Products → "Discounts" → "New discount" opens its own page (like a product page). Buyers get a discount with no code. Give it a name (for example "Black Friday"; buyers see it beside the countdown), a value — "Percent" (1–90%) or "Amount" (GEL off each item) — and what it covers: the whole shop, some categories or picked products. Start: "Now", "Tomorrow", "In 3 days", "In 7 days" or a date and time; end: a date and time, or no end.

On the same page switch on "Countdown on product cards": product cards and the product page show the time left to the start ("Discount starts in …"), then to the end ("Discount ends in …"). There you also choose what it shows: "Countdown and dates", "Countdown" or "Dates" (the start and end day and how long it runs), and "Show before it starts": off means the shop shows the discount only once it starts.

A preview at the top shows how it looks. At the start the price drops by itself, and at the end it returns by itself — nothing changes the product's price. Two discounts on one product do not add up: the larger one wins. A discount and a promo code work together: the discount first, then the code, then a gift card. A discount does not touch gift cards, tickets, services, orders you record yourself, or a payment link: a link keeps its own price.

A price never goes to 0. The list shows each discount's status (on now, upcoming, ended, paused); you can pause, resume, edit, "End now" or delete it. The countdown can also be switched in the site editor: Theme settings → "Product cards" → "Discount countdown" (on My own card the part "Discount countdown"), and in the product section, "Discount countdown". Google and AI search read the sale price and its end on the product page.

The Instagram and Facebook catalogue gets the sale price and its end, and the Instagram and Messenger AI tells buyers the price and when it ends. The AI can create, list and end discounts too (create_sale, list_sales, end_sale) and open their page.