Comparison
The best online store platform in Georgia — a 2026 comparison
Compared by use case, with facts and sources.
Which platform is best for an online store in Georgia?
It depends on your business. If you sell in Georgia and want Georgian card payments landing directly in your own bank account, easy Instagram/Facebook import, and a Georgian interface, a local platform like Sellit is usually the better fit. If you sell mostly abroad or run an export business, Shopify's global ecosystem — apps, marketplaces, currencies — is a real advantage. If you already run WordPress and have a developer, WooCommerce is a sensible extension. No platform is "best for everyone" — only best for your specific need.
Best for each situation
You're starting out selling in Georgia / coming from Instagram
Sellit
Georgian card payments land straight in your own bank account — Sellit never holds your money. AI turns your Instagram/Facebook photos into products in minutes, and the whole interface is in Georgian.
International / export
Shopify
If your main market is abroad, Shopify's huge app/theme ecosystem and multi-currency support are real advantages. Note: Shopify Payments doesn't work in Georgia — you'll need a third-party gateway and roughly a +2% surcharge per sale.
WordPress + a developer
WooCommerce
If you already run WordPress and have a developer, WooCommerce is a free plugin that hands you full control. But hosting, security, and payment integration are entirely on you (or your developer) to set up and maintain.
A ready site for a blog or a business card
Wix
A simple visual builder is fine for a landing page or a blog. For a serious online shop, note: Wix Payments isn't available in Georgia — accepting GEL needs a third-party gateway (UniPAY).
Side by side
Updated: August 11, 2026
| Sellit | Storera | Komero | Shopify | WooCommerce | |
|---|---|---|---|---|---|
| Monthly price | 89 ₾ + 1% | 99–199 ₾ | 99–249 ₾ | $39 (~105 ₾)1 | Free + hosting2 |
| Commission on sales | 1% | 0%*3 | 0%*3 | 0% (+2%)4 | 0% (+ processor)5 |
| Product limit | Unlimited | 250 / Unlimited | 200 / Unlimited | Unlimited | Unlimited |
| Georgian card payments straight to your own account | Yes | Yes (MOKA)6 | Yes (BOG/TBC)6 | Not directly4 | Depends7 |
| Instagram/Facebook import | Yes | Partial8 | No | No | No |
| AI (descriptions/design) | Yes | No | Premium only9 | No | No |
| Georgian language | Yes | Yes | Yes | No | Depends10 |
| Separate fees for integrations | No | Yes11 | Yes12 | Yes13 | Yes14 |
| Who needs a developer | No one | No one | No one | Often, for initial setup | Yes |
- 1. Shopify Basic — $39/mo billed monthly (~105 ₾ at current FX). Source: shopify.com; full breakdown at /vs/shopify (verified July 2026).
- 2. The WooCommerce plugin itself is free (0% platform fee) — hosting is a separate ongoing cost you choose. Source: woocommerce.com/pricing.
- 3. Neither platform's official pricing page states a per-sale commission — both run on a flat monthly subscription.
- 4. Shopify itself charges no sales commission, but Shopify Payments isn't available in Georgia — a third-party gateway is required, typically adding about +2% per sale.
- 5. WooCommerce charges no platform fee — your chosen payment processor charges its own fee, typically ~2.5–2.9% + a fixed amount per transaction.
- 6. Storera integrates MOKA UNITED; Komero integrates Bank of Georgia/TBC/Flitt — Georgian gateways that (like most SaaS platforms) settle to the merchant's own account.
- 7. WooCommerce has no built-in payment system — you (or your developer) choose and configure the processor, so landing directly in your own account depends on that choice.
- 8. Storera Premium offers Facebook Shop/Google Content sync (catalog sharing) — different from Sellit's AI photo-to-product import.
- 9. Komero Premium includes an AI storefront chatbot (for talking to shoppers) — not AI generation of product descriptions or design.
- 10. WordPress can be multilingual via plugins, but it isn't natively built in — depends on the chosen theme and setup.
- 11. Storera Basic: +150 ₾/year per additional payment integration, +100–150 ₾/year per courier integration. Premium includes all partner integrations. Source: storera.ge/pricing.
- 12. Komero Standard: +120 ₾/year for a payment integration, +120 ₾/year for a delivery integration. Both are included by default on Premium. Source: komero.ge/pricing.
- 13. Many Shopify integrations are paid apps (their own monthly fee), plus the payment surcharge noted above.
- 14. WooCommerce extensions (payment, courier, etc.) typically run $29–299/year each, plus the processor's fee. Source: woocommerce.com.
Sources: sellit.ge/pricing, storera.ge/pricing, komero.ge/pricing, shopify.com/pricing, woocommerce.com/pricing (Wix: support.wix.com). Verified: 2026-08-11.
Sellit — honestly
What's good
- Georgian card payments land straight in your own bank account — Sellit never holds your money.
- AI turns your Instagram/Facebook photos into products in minutes.
- One price, everything included — no separate fees for integrations.
- A fully Georgian interface and support.
Real limitations
- A young platform — we don't yet have the decade-long ecosystem (thousands of apps/extensions) that Shopify and WooCommerce have.
- Focused on the Georgian market — if you're planning large-scale, multi-currency international selling, a global platform will serve you better.
- Fewer templates/designs for now than the global giants.
Frequently asked questions
Can I switch from Shopify or another platform?
Yes — your product catalog can be uploaded via Excel, or AI can help build products from photos. Your own domain moves with you too, if you already have one.
Why a 1% commission?
1% means that on a 2,000 ₾ sales day, Sellit earns only 20 ₾ — the rest goes straight to your account. It gives us an incentive to work on growing your sales, not just live off a subscription.
Is the money really mine, directly?
Yes. When a buyer pays by card, the money lands directly in your own Bank of Georgia or TBC account — Sellit never holds or controls your money and is never a middleman in the transaction.
What's the difference between Sellit and Storera/Komero?
All three are Georgian platforms. Sellit's main difference is one price for everything (no separate integration fees) and AI that builds products from Instagram/Facebook photos on its own. Exact figures are in the table above.