A name and domain for your online store — how to choose, buy, and connect one

Your shop's name is the foundation of your brand — it shows up in your domain, on social media, and in your buyers' memory. A good name is simple, memorable, and available. Here's how to choose a name, what buying a domain involves, and how to connect one to your own store.

What makes a good name

• Easy to say and spell — buyers can find you.
• Short — the shorter it is, the more memorable.
• Tied to your product or your brand — either works, as long as it's consistent.
• Available — check that the name is free on social media and as a domain.

Domain: .ge or a free address

You don't need to buy your own domain to start. On Sellit you get a free yourbrand.sellit.ge address and can start selling right away. Later, as your brand grows, you can connect your own .ge (or other) domain — the name stays the same.

Buying a domain — what it involves

A domain is bought separately, from a domain registrar (for .ge domains, a Georgian registrar), as a recurring yearly fee — it's not a one-off purchase, it renews annually. Price depends on the registrar and the domain ending, so we won't quote a single figure here — check availability and price with the registrar directly before buying. The key point: buying a domain and choosing a shop platform are separate decisions — neither obligates the other.

Connecting a domain to your store

Connecting a domain you already own to your own store is a technical job, but a ready platform makes it simple. Sellit supports connecting a custom domain with automatic HTTPS (the secure padlock appears in the browser automatically, no extra setup) — and if you don't have a domain yet, the yourbrand.sellit.ge address works for free from day one, until you're ready to move to your own name.

Common mistakes

• A name that's too complex or long and hard to remember.
• A name that limits your growth (e.g. tied to a single product).
• Skipping the social-media check — ideally the name is free everywhere.
• Buying a domain long before opening the shop — check name availability first; you can always connect your own domain later.

Pick a name, start with a free address, and focus on selling — you can always connect a domain later. Full website price breakdown — sellit.ge/blog/რა-ღირს-საიტის-დამზადება-საქართველოში; where building a shop starts — sellit.ge/pricing.