How to choose a name and domain for your online store

Your shop's name is the foundation of your brand — it shows up in your domain, on social media, and in your buyers' memory. A good name is simple, memorable, and available. Here's how to choose one.

What makes a good name

• Easy to say and spell — buyers can find you.
• Short — the shorter it is, the more memorable.
• Tied to your product or your brand — either works, as long as it's consistent.
• Available — check that the name is free on social media and as a domain.

Domain: .ge or a free address

You don't need your own domain to start. On Sellit you get a free yourbrand.sellit.ge address and can start selling right away. Later, as your brand grows, you can connect your own .ge domain — the name stays the same.

Common mistakes

• A name that's too complex or long and hard to remember.
• A name that limits your growth (e.g. tied to a single product).
• Skipping the social-media check — ideally the name is free everywhere.

Pick a name, start with a free address, and focus on selling — you can always connect a domain later.