What is SEO, and how does it help an online store?

SEO means improving your site's visibility in Google's (and other search engines') results — the better it is, the higher your store appears when someone searches for what you sell.

For example, if someone searches Google for "handmade jewelry Tbilisi" and your store sells jewelry with the right title and description, they'll see your page in the results — without paying for an ad.

What Sellit handles automatically

• A sitemap — helps Google find every page on your store.
• Product schema — lets Google understand your product's price and availability directly.
• Fast-loading pages — Google favors a fast site.

Each page also gets its own address (URL) and title, which helps Google understand what the page is about — nothing to configure by hand.

What's up to you

You write the product name and description — the more specific it is (size, material, color, purpose), the more search terms it matches. A vague name like "nice gift" doesn't answer any search.

Why this matters even more for a Georgian store

There's far less high-quality, well-described Georgian-language content online than in English or Russian markets — which means competition around Georgian search terms is often weaker. That's why one well-written, specific product page tends to show up in results faster than the same effort would on a more crowded market.

For example, if a product is simply named "bag", Google can't tell who it's for; "handmade leather bag, brown" answers exactly what someone actually types into a search box. Image descriptions (alt text) and category names follow the same logic — the more specific, the more it shows up in search.

SEO results build up over time, not instantly — but a good description written once keeps working for months, at no advertising cost.