What is dropshipping?

Dropshipping is a selling model where you don't hold stock yourself — once a buyer orders, the supplier ships the product to them directly. You run the store, set the price, and handle marketing; the supplier handles physical inventory and shipping.

For example, if you sell handmade jewelry, you could publish a catalog on your Sellit store, take the order and payment straight to your own account, then order it from your supplier and give them the buyer's address to ship — without ever holding stock yourself.

The main advantage is low starting risk — you don't need money locked into inventory before you know whether a product sells. The downside is thinner margins and less control over delivery time, since that depends on the supplier.

Who it works well for

The model fits well for anyone who wants to start a business with little capital and quickly test a new product idea before committing to a large purchase. It's also useful when you want to try several different products at once — the risk stays low if one of them doesn't sell.

What's required of you

With dropshipping, the main work is yours — finding a reliable supplier, checking quality, and handling communication with the buyer if something goes wrong, like a late delivery. Sellit doesn't offer a ready supplier catalog — it gives you the store, payment, and order infrastructure; finding and managing the supplier relationship is on you.

It's good practice to test order time and quality with the supplier yourself, via a small trial order, before you start selling publicly — that way an unexpected delay never reaches a real buyer. Many stores use dropshipping alongside their own stock — testing new ideas with dropshipping, then holding proven bestsellers themselves so delivery gets simpler.

The model works on any online store — Sellit just gives you the store, payments, and order management; you find and deal with the supplier yourself.

For details on starting dropshipping in Georgia — from finding suppliers to your first order — see sellit.ge/dropshipping.