How to build a website — a complete 2026 guide

Building a website used to be a job for a developer or an expensive agency. Today a Georgian business can build a website and open an online shop in minutes — with no code. This guide covers what you need, the routes available, what it costs, and how to build a shop step by step.

What you need for a website

Every website needs three things: an address (a domain), a place to live (hosting), and a tool to build it (a platform or builder). On a modern platform all three come together — you no longer buy and connect them separately.

• Domain — your address, e.g. yourbrand.sellit.ge (free) or your own .ge domain.
• Hosting — the server your site lives on; on a ready platform this is already included.
• Platform — the tool you build with, add products to, and manage orders in.

Three routes: agency, builder, or code

There are three main ways to build a website, each with a different cost and timeline.

• A web agency or freelancer — builds a custom site. Flexible, but expensive and slow, and every change depends on them.
• A ready builder/platform — you assemble it from blocks in minutes. Cheap, fast, and changes are yours to make.
• Writing code — full control, but it needs time, a developer, and constant maintenance. Rarely worth it for a shop.

For an online shop, a ready platform fits most Georgian businesses best: it's fast, affordable, and keeps you independent.

What it costs to build a website

Price depends on the route. Rough ranges in Georgia:

• Freelancer: roughly 500–2000 GEL one-off, plus hosting and maintenance.
• Agency: 2000–10000 GEL+ one-off, plus monthly support.
• Ready platform: a monthly fee. On Sellit that's 89 GEL/month plus 1% of sales, first month free.

On a ready platform the domain, hosting, payments, and delivery are already included — no separate costs to add.

How to build an online shop — the steps

1. 1Pick a name and address, e.g. yourbrand.sellit.ge — a ready design comes with it.
2. 2Add products. By hand, from Excel, or from a photo with AI.
3. 3Make the design yours. Choose a template, colors, and logo for your brand.
4. 4Turn on payments and delivery. Card, transfer, or cash; a courier automatically or yourself.
5. 5Publish and share. Post the link on social media and take your first order.

Common mistakes to avoid

• An over-complicated site — buyers want a simple path to the product and checkout.
• Ignoring mobile — 99% of buyers shop on their phone; the site must work flawlessly on mobile.
• A complicated checkout — the fewer steps to pay, the more you sell.

Building a website is no longer hard or expensive. With a ready platform you can launch your online shop the same day — and the money lands directly in your own account.